Richmond, CA Bans Alcohol Billboards to Protect Youth
Print
Photo courtesy of ABC7 News/KGO TV.
Noting that Richmond, CA is inundated with alcohol displays, and many that specifically target Hispanic and low-income populations, the City Council unanimously
voted to ban alcohol billboards
within 1,000 feet of schools and other areas that youth frequent. Youth,
particularly youth of color
, are overexposed to alcohol advertising. Such overexposure is related to
starting to drink earlier in life, more frequent binge drinking, and the development of alcohol problems later in life
. Limiting youth exposure to alcohol advertising is an important and effective policy to reduce these negative outcomes.