Alcopop-Free Zone Marin Kicks Off

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Media Advisory                                                           
 


  

SAN RAFAEL, CA  (April 26, 2012) – Youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zoneä Marin will rally in the Canal area of San Rafael to encourage More for Less and other local alcohol retailers to voluntarily stop selling youth-attractive flavored malt beverages known as alcopops.

 
What:              Rally and Press Event

When:             Friday, April 27, 2012, 6:30 p.m.

Where:           141 Bellam Blvd., San Rafael, CA 94901

Who:               Representatives from:           

• Alcohol Justice
• Being Adept
• Families for Safer Schools
• Marin County Dept. of Health & Human Services Prevention Hub
• Marin County Pharmacists Association
• Novato Blue Ribbon Coalition for Youth
• Pharmacist Planning Service, Inc.
• Santa Margarita Neighborhood Association
• Twin Cities Coalition for Healthy Youth
• YMCA
• Youth Leadership Institute
• Youth for Justice 

Why:   Youth-attractive alcopops, or flavored malt beverages (FMBs):      

• Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
• Are packaged in brightly-colored cans, similar to energy drinks
• Are priced low enough to effectively target underage drinkers, especially young women
• Can be shelved wherever beer is available - including convenience stores, gas stations, and mini-marts
• In supersized 24 oz. single-serving containers with 12 percent alcohol are the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
• Encourage underage consumption which leads to serious alcohol-related harm

The community will celebrate and promote retailers who comply as responsible, family-friendly, alcopop-free stores.

Media Availability:    For more info, interviews with Alcohol Justice staff and Youth for Justice members, please contact Michael Scippa – (415) 548-0492.